'Making The Sound Bite Count'

February 25 2009

This 1-day workshop is designed especially for chief and other senior executives. It is designed to make people feel more at ease and more in control when giving interviews to the news media. More generally, it is about the organisation they represent presenting a more polished image when 'on the air'.

The workshop is very practical and highly interactive. It is held in CN Radio Group's Citybeat studios, a working radio station where full use is made of the facilities available in order to ensure the workshop fairly well reflects the live situation. In the end it is about developing your technique and learning to hone your message so that you get across what it is you want to say -- in often unfamiliar, possibly intimidating surroundings, and to an audience that will not always be familiar with or understand the issues or the background that give rise to them.

Mike Philpott and Ray Hayden

Mike Philpott and Ray Hayden...

The workshop will be led by two very experienced presenters, Mike Philpott and Ray Hayden, who have extensive knowledge and experience in the newspaper, radio and television industries-locally, nationally and internationally. Mike and Ray will provide coaching in interview techniques with the aim of making participants feel more at ease in front of the camera or microphone. Those attending are asked to think of some work-based issue on which to rehearse an interview. Everything is kept strictly confidential. The presenters will also give those involved a feel for the industry, its mores and what makes a story newsworthy.

The Programme...

The programme covers issues such as:

  • Press releases, what they say, how they are written and what makes a story newsworthy
  • How news bulletins are prepared and how a live broadcast is put together
  • The criteria editors use when selecting stories and what to do when approached for an interview
  • The different contexts within which interviews take place including remote interviews
  • Panel discussions and phone-ins with up to nine lines

It also involves closed circuit television, analysis and feedback on participants' performances including personal mannerisms, body language and other subliminal signals.

Click here for a copy of the Programme.

Places...

As the workshop is highly interactive involving practice interviews, playback and one-to-one advice and coaching there are only 6 places available.

The fee is £415 plus VAT.

Link...

Citybeat Radio

For more information contact Roger Bradley (T) 02890 542966.