In the USA, President Obama’s campaign led the way in resetting how a political campaign could use organising strategies and big data to engage with citizens to mobilize opinion and action. What are the opportunities to learn from these new ways of thinking and acting as we seek to transform services in Northern Ireland?
In this session, we are delighted to welcome Jen O’Malley Dillon, the deputy Campaign Manager for President Obama’s 2012 re-election campaign and founder of Precision Strategies. In her presentation, Jen will set out the lessons she has learnt over two decades of leading political campaigns, working with national organisations and advising global corporations on customer, public and employment engagement strategies. What lessons and tools are there for public sector colleagues in Northern Ireland as we seek to engage the public and our employees in a different conversation to deliver better outcomes? How can data be harnessed and used to improve service delivery? Sue Gray, Permanent Secretary of the Department of Finance will introduce this session and outline how we are working to significantly increase the amount of government data openly available.
Delegates will have the opportunity to reflect on the issues with ample time for questions, answers and discussion following the presentation as we seek to work together to reform and transform how we do business. Many thanks to our partners in PA Consulting and BT for supporting this event.